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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 226.10+2.5%Nov 24 3:59 PM EST
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To: KeepItSimple who wrote (74151)8/16/1999 9:41:00 PM
From: Glenn D. Rudolph  Read Replies (1) of 164684
 
From the Amazon 10Q released today:

"Marketing and sales expenses consist primarily of fulfillment costs,
advertising, public relations and promotional expenditures, and all related
payroll and related expenses for personnel engaged in marketing, selling and
fulfillment activities. Fulfillment costs include the cost of operating and
staffing distribution and customer service centers. Marketing and sales expenses
increased during the quarter and six-month periods ended June 30, 1999 due to
several factors including increases in the Company's advertising and promotional
expenditures, increases in payroll and related costs associated with fulfilling
customer demand, costs associated with new product offerings, the opening of new
distribution centers, and increases in credit card merchant fees resulting from
higher sales. The Company intends to continue pursuing its branding and
marketing campaign and will incur significant incremental costs as its announced
distribution center expansion plan is effected. Increases in sales will drive
increases in fulfillment costs. As a result, the Company continues to expect
marketing and sales expenses to increase significantly in absolute dollars.
"
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