TWEC.COM's New Site Features Enhanced Selection and Functionality
ALBANY, N.Y.--(BUSINESS WIRE)--August 17, 1999--
Web Site Offers More Than 450,000 Music, Movie and Game Titles
Trans World Entertainment Corporation (Nasdaq National Market: TWMC), today announced
the re-launch of its web site, The Web's Entertainment Center (www.twec.com). The content
and technical improvements to the site include new functionality and flexibility in the
delivery of content as well as increased selection and improved navigation.
"In addition to being able to purchase products quickly, users want to view artist
biographies, album reviews, liner notes and other extended content about their favorite
artists," said Robert J. Higgins, chairman and chief executive officer of Trans World
Entertainment. "We realize our customers are looking for an easier way to obtain products
and are excited by the potential of this new site to introduce more people to the Trans
World brand and to the artists we represent."
Along with improved content and a new look and feel, the TWEC.COM re-launch includes a
complete revamp of the underlying e-commerce technology. The e-commerce technology
provided by Systems1, a Saratoga Springs, NY-based web development company, consists of a
back-end architecture that uses a distributor-based model. The new architecture also
gives TWEC.COM the flexibility to add an unlimited number of product categories to the
site and to select "best of breed" content from among multiple sources for each product
group.
The web site expands TWEC.COM's worldwide distribution into 16 countries and offers
more than 400,000 music titles and over 80,000 movie titles.
About Trans World Entertainment
Trans World Entertainment is the leading music retailer in the United States,
operating 1,000 retail stores in 44 states, the District of Columbia and Puerto Rico as
well as an e-commerce site, www.twec.com. Mall locations include Record Town, Camelot
Music, The Wall, Saturday Matinee and F.Y.E. Freestanding locations include Coconuts
Music and Movies, Strawberries Music, Spec's and Planet Music.
About The Web's Entertainment Center (TWEC.COM)
TWEC.COM is the online hub for Trans World Entertainment's retail stores. With
worldwide distribution spanning 16 countries in addition to the United States, the site
features all of the music CDs and cassettes, video games, DVD and VHS (PAL and NTSC) home
videos that are available at its retail stores, and more. TWEC.COM is home to Trans
World's On Stage series, featuring live concerts, online chats, in-store artist
appearance schedules, in-studio performances and entertainment media that is on-demand.
About Systems1
Systems1 provides leading edge development services for e-commerce, e-publishing and
convergence applications. Systems1's founders have pioneered Internet technologies since
1994 and have created applications for leading new media companies such as NBC, Yahoo!,
AOL and NCI. Systems1 was founded in March of 1998 and has since developed client
relationships with industry leaders: Trans World Entertainment, Thomson Consumer
Electronics, Citibank and GIST Communications.
Certain statements in this report set forth management's intentions, plans, beliefs,
expectations or predictions of the future based on current facts and analyses. Actual
results may differ materially from those indicated in such statements. Additional
information on factors that may affect the business and financial results of the Company
can be found in filings of the Company with the Securities and Exchange Commission.
CONTACT: TRANS WORLD ENTERTAINMENT CORPORATION
Jim Litwak
Executive Vice President of Merchandising and Marketing
(518) 452-1242 x7240
or
THE MWW GROUP- Tel. (201) 507-9500
Media Relations -- Charlotte Ostor (costor@mww.com)
Investor Relations -- Robert Ferris (rferris@mww.com)
08:27 EDT AUGUST 17, 1999 |
