Thread:
Nice article on Sega and the Dreamcast.
-Scot
salon.com
Here is an excerpt:
Can the Dreamcast save Sega?
Sega wants to lift its gaming console marketshare
out of the single digits. Will $100 million in ads
and fresh leadership do the trick?
- - - - - - - - - - - -
By Moira Muldoon
August 16, 1999 | Sega of America announced last Wednesday that its most widely recognized executive, president and chief operating officer Bernie Stolar, would be replaced by vice chairman Toshiro Kezuka, effective immediately. It was a shocking announcement for many Sega employees and gaming insiders. A major change like this, so close to September and the U.S. launch of Sega's new system, the Dreamcast, couldn't help but cause consternation.
After all, the Dreamcast is Sega's best, and maybe last, hope. The new 128-bit gaming console is impressive, the graphics are incredible, it moves fast, costs only $199 -- and it comes with a built-in 56K modem for online play purposes, a first for a console. But right now that is not enough; it needs to be a smashing success. |
