NEW YORK, Aug. 17 /PRNewswire/ -- Net Perceptions(R), Inc. (NASDAQ:NETP),
the leading supplier of real-time personalization solutions, today announced
the availability of its Net Perceptions for Ad Targeting product on the
SunSolaris(TM) platform, adding multi-platform support to the product line and
offering web publishers the ability to improve results and ROI for their
customers' online ad campaigns.
Net Perceptions for Ad Targeting, which is based on technology from
Neural, Inc., has proven its ability to increase clickthrough, handle large ad
traffic throughput, and quantify its results via a random sampling of non-
targeted ad placements. Current customers of the product include
Bloomberg.com, BusinessWeek Online, Playboy Online, Internet Broadcast
Systems, The LA Times and Minneapolis Star & Tribune.
The product is producing significantly higher clickthrough rates at
Internet Broadcasting Systems. Dave Abbott, CTO of IBS, states, " We are
focused on building world-class advertising solutions for our customers. The
Net Perceptions product allows us to provide more value to our advertisers,
which helps us meet our business objectives. Net Perceptions for Ad Targeting
has improved ad campaigns being run on our network between 30-50% in early
trials. The benefits to us and to our customers will be substantial."
Steven Snyder, CEO of Net Perceptions, explained that the company's ad
targeting product helps to identify and deliver the most receptive audiences
for online advertising campaigns.
"At Net Perceptions, our focus is on matching an individual's preferences
with the appropriate product, service or -- in the case of Net Perceptions for
Ad Targeting -- promotional message. The early results are encouraging. They
demonstrate clearly that when you deliver the right message to the right
person at the right moment -- they are more receptive and the advertising is
more effective," Snyder explained.
The online advertising industry is growing at an estimated 200% annually
as traditional marketers seek to capitalize on the equally impressive growth
in E-commerce and on the expanding consumer interest in the Internet,
generally.(1) The $2 billion market for online advertising is expected to
reach $9 billion within the next five years.(2)
Eric W. Spivey, president and CEO of NetGravity, which is partnering with
Net Perceptions in several strategic growth areas, said recently, "The
combination of NetGravity AdServer and Net Perceptions for Ad Targeting
provides a powerful marketing solution that will enhance results and deliver
better ROI to online advertisers."
Net Perceptions for Ad Targeting optimizes online advertising campaigns by
analyzing an individual's behavioral at a web site and then providing a
"relevancy score" which suggests the probability of clicking, based on
behavior of similar individuals and other variables. As a result, ad
placements can be more precisely targeted based on analysis of many factors
including past behavior of site visitors, time of day, page, reach/frequency
and individual web navigational and search patterns. This real-time analysis
provides a powerful new targeting methodology -- dynamic campaign optimization
based on actual click behavior.
About Net Perceptions
Net Perceptions is the leading supplier of realtime personalization
solutions that enable businesses to market to customers on a true one-to-one
basis. Net Perceptions solutions increase new and repeat business by learning
more about each customer's individual needs, tastes and preferences with every
interaction, then making increasingly personalized product and service
recommendations. Net Perceptions, based in Minneapolis, is a publicly held
company which operates additional offices in New York, San Francisco, and
London. Customers include many of the world's best known brands including:
Art.com; Bertelsmann; Billboard TalentNet; CDnow; E!Online, Micron, SkyMall,
Tower Records and Ticketmaster Online. For more information about Net
Perceptions products visit netperceptions.com or call 800-466-0711.
(1),(2) Source: "eAdvertising Report", Volume 1, April 1999, E-Marketer.
Net Perceptions is a registered trademark of Net Perceptions. All other
trademarks are the property of their respective owners.
This news release contains forward-looking statements that involve a
number of risks and uncertainties. Among the important factors that could
cause actual results to differ materially from those indicated by such
forward-looking statements are the company's limited operating history, delays
in product development, development of the Internet market, changes in product
pricing policies, competitive pressures, and the risk factors detailed from
time to time in the company's periodic reports and registration statements
filed with the Securities and Exchange Commission.
SOURCE Net Perceptions
-0- 8/17/99
/CONTACT: Amy McNeil-Anderson of Net Perceptions, Inc., 612-903-1294/ |
