Patricia Seybold Names Top Ten Customers.com(R) 1998 Holiday E-Tailers
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eToys Tops List as Most Customer-Focused Online Merchant
BOSTON, Jan. 13 /PRNewswire/ -- Patricia Seybold, founder of the Patricia Seybold Group and author of the best-selling book Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond, today announced her selection of the top ten online merchants who demonstrated the most customer-centric, complete, and reliable shopping experience during the 1998 holiday season. Seybold, who scrutinized 34 e-tailing sites during her holiday gift shopping, used a set of 30 selection criteria resulting in a top pick of eToys, a well-known online toy store, closely followed by amazon.com and eddiebauer.com.
In order, the Top Ten Customers.com 1998 Holiday E-Tailer winners were: 1) etoys.com, 2) amazon.com, 3) eddiebauer.com, 4) landsend.com, 5) fragrancenet.com, 6) barnesandnoble.com, 7) smith-hawken.com, 8) levenger.com,
9) llbean.com, and 10) musicblvd.com. (For a copy of the report including a complete list of contenders, contact Liza Colburn at 781-794-9933 ext. 221.) |
