The Sportsman's Guide Inks Deal With AOL
Company's Online Catalogs to be Found in New Shop @ AOL, AOL.COM, CompuServe And Netscape Shopping Destinations
August 19, 1999 09:00 AM
SOUTH ST. PAUL, Minn., Aug. 19 /PRNewswire/ -- The Sportsman's Guide, Inc. SGDE announced today that it has signed an agreement with America Online, Inc. AOL , the world's leading interactive services company, under which The Sportsman's Guide's online catalogs will be promoted in the Camping and Outdoors Department of the new Shop @ AOL, AOL.COM, CompuServe and Netscape online shopping destinations.
"We are extremely excited to be able to announce this agreement with AOL and we look forward to providing our unique products and merchandising strategies to AOL's more than 17 million members as well as members of CompuServe and visitors to AOL.COM and Netscape," said Gary Olen, Chairman and Chief Executive Officer of The Sportsman's Guide. "With today's announcement, we continue to enhance our online presence and build our relationship with one of cyberspace's most popular brands."
"We're pleased to be able to bring The Sportsman's Guide's great selection of outdoor products to AOL and CompuServe members as well as visitors to AOL.COM and Netscape, and we look forward to working with The Sportsman's Guide to continue to enhance our members' online shopping experience," said Greg Shove, AOL Vice President for Interactive Marketing.
The Sportsman's Guide is a profitable catalog and Internet company offering value-priced outdoor gear and general merchandise, with a special emphasis on outdoor clothing, equipment and footwear. The Company reported sales of over $142 million for the twelve months ended January 3, 1999. In addition to its Internet presence located sportsmansguide.com , the Company expects to distribute more than 80 million catalogs, promoting its Internet site resulting in sales to over 1.2 million customers in 1999. In late 1998 The Sportsman's Guide was included in a listing of Internet "E-tailers," e-tail.org , "companies who have implemented electronic commerce sites to allow for the latest trend in retailing" and in January of 1999 the Company was named one of 20 companies to watch by the Internet Stock Review, internetstockreview.com
SOURCE The Sportsman's Guide, Inc.
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