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Brochure Educates Consumers to the Cause of the Y2K Problem,
While Providing Tips on How to Safeguard Data
Stored on Individual Computers
With the year 2000 on the horizon, isn't it time you had a back-up plan in place for your important data? The Computer Products Division of Fuji Photo Film U.S.A., Inc. thinks so, and it has utilized its expertise in the data storage industry to develop an easy-to-follow guide that demystifies the potential Y2K computer problem while educating PC users to the steps required to get their computers ready for the millennium rollover.
Fujifilm's Y2K Ready Guide is available, free of charge, to consumers who purchase Fujifilm-branded floppy diskettes, CD-R and CD-RW optical discs and Zip(TM) 100 and Zip 250 high-capacity storage disks from September through the end of the year. In addition to the product bundling, a more in-depth version of the Y2K Ready Guide can be found at Fujifilm's web site (www.fujifilm.com) or obtained by calling 800-488-3854.
The first solutions-oriented approach to the Y2K issue from a storage media company, Fujifilm's Y2K Ready Guide dispatches practical advice as it walks PC users (for the most part, the Y2K problem will not affect users of Macintosh(R) computers) through a simple, three-step compliance test that determines if their hardware and software will react favorably come January 1, 2000. In addition to the test, the guide offers information on how to protect and store valuable pieces of data such as E-mail messages, tax (TurboTax(TM) files), accounting (Quicken(TM) files) and personal finance (Microsoft Money(R) files) programs, online banking records, and Internet password or cookie files for use in the Year 2000 and beyond.
"We believe that millions of computer users are unclear as to what the Y2K computer problem really is and how they need only to follow a few simple steps to ensure that their computer and data files are ready for the year 2000 date rollover," said Scott McNulty, Marketing Manager, Computer Products Division, Fuji Photo Film U.S.A., Inc. "By empowering PC users with easy-to-follow information concerning Y2K readiness and encouraging them to back-up theirdata frequently to Fujifilm storage products, we can eliminate the guesswork and computer-induced anxiety now associated with the turn of the century."
The Y2K Ready Guide is one of a series of marketing initiatives from Fujifilm that will educate consumers to the Y2K issue and urge them to back-up important data on the company's storage media. It will be supported by in-store signage and targeted advertising in key print and web-based media.
Headquartered in Elmsford, NY, Fujifilm Computer Products is an expert in data storage media and a leading provider of innovative, technologically advanced and reliable data storage products featuring the proprietary ATOMM technology. Fujifilm Computer Products offers a complete line of high quality computer products providing maximum reliability and dependability, including: 3.5-inch floppy, Zip and HiFD(TM) disks, 4mm and 8mm data tapes, DLTtape media, 1/4-inch data cartridges, rewritable magneto-optical disks and CD-Recordable and Rewritable discs.
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo, a leading manufacturer of imaging and information products.
(EDITOR'S NOTE: Lisa Kanarek, nationally recognized home office expert and author, is available to discuss what the Y2K bug means to your home computer. She is the founder of EVERYTHING'S ORGANIZED, a Dallas-based firm specializing in office organization and productivity improvement. Call Scott Gardiner or Jason Kule at 212-768-0550)
DLTtape(TM) is a trademark of Quantum Corporation. Zip(TM) is a trademark of Iomega Corporation. Microsoft Money(R) is a registered trademark of Microsoft Corp. Macintosh(R) is a registered trademark of Apple Computer, Inc. Quicken(TM) and TurboTax(TM) are trademarks of Intuit Inc. HiFD(TM) is a trademark. |
