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Technology Stocks : C-Cube
CUBE 36.29+1.9%Nov 21 9:30 AM EST
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To: DiViT who wrote (44038)8/19/1999 12:58:00 PM
From: Peter V  Read Replies (2) of 50808
 
Interesting theory for the TiVo lawsuit. In reality, TiVo is not repackaging anything, they are merely making it possible for others to harvest and repackage it. Basically this is a souped-up VCR, that merely has the ability to record and play back content that the networks have made publicly available at no cost to the viewer. Just as all VCRs can fast forward over commercials, why is it any different when we adopt some modern technology to do so? Why can't the viewer choose how he/she will use the content for their personal use?

It's kind of like the buzz over DAT and recordable CDs, that they will cause the demise of the industry through widespread piracy. And like that buzz, it's probably overblown. People are lazy and won't necessarily eliminate the commercials. In fact, some commercials are entertainment, just look at the Superbowl commercials, there was an article in the LA Times rating them. The Clio awards are strictly for commercials. Anyway, it will be interesting to see how it plays out.
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