KAZZ Industries Inc. Leads Snowboard Industry Into Factory Direct Internet E-Commerce
KALISPELL MONTANA--
www.identitysnowboards.com set to launch September 01st, 1999 with
custom made to order snowboards!
Kazz Industries Inc. (ASE-KAZ) and its subsidiary Identity
Snowboards Inc. are please to announce a snowsports industry
"first strike".
The web addresses: www.identitysnowboards.com and
www.kazzindustries.com will provide the industry with its first
fully interactive web sites between consumer and manufacturer.
Under this new marketing strategy, the end user will be able to
select the model, bindings, board size, composite materials and
more importantly personalize the finished product utilizing an
array of colors and graphic options. Order fulfillment will be
completed within a two-week production and shipping schedule.
"We're like the Dell Computer of the snowboard industry," says
John McGinnis, President and CEO of Identity Snowboards Inc., a
Kazz Industries subsidiary. Mr. McGinnis advises, "that this
concept is similar to that of Dell Computer's direct distribution
method, which shifted an industry marketing and sales paradigm
when it was founded in 1984. We believe our positioning into the
e-commerce arena is timely to capture the growth of the Internet
phenomenon and will create brand recognition with this segment of
our target audience."
Kazz Industries pursued this technology and marketing strategy in
order to reduce inventories, improve turnover, keep product
innovative and improve profitability for our dealers. "This is a
value added sales tool for our retailers," advises Mr. McGinnis.
"The customer can actually touch and feel the product and order at
the store to their exact specifications. The retailers are more
involved with their customers and can build product loyalty."
About Kazz Industries Inc.
Kazz Industries Inc. and its subsidiary Identity Snowboards Inc.
are currently engaged in the business of designing, manufacturing
and marketing snowsports products, which have numerous diversified
applications that incorporate state-of-the-art technologies. The
snowboard product line identifies four price points and Pro-Series
models, including the world's first translucent synthetic
snowboards that are fully recyclable and unbreakable. The
"Vector" display goggles giving the user "heads up display"
indicating speed, temperature, time and slope. The Kazz "Talon"
retractable ski-pole technology that has applications from
automotive to self leveling photography tripods.
Kazz Industries Inc. believes in applying and capitalizing on the
application of revolutionary technological and conceptual
innovations developed within Kazz Industries to be applied to a
multiple of industries and world markets.
Kazz Industries Inc.
Mr. William S. Morton
President and CEO
-30-
FOR FURTHER INFORMATION PLEASE CONTACT:
Kazz Industries Inc.
Investor Relations Dept
Kalispell, MT
(406) 755-2111
or
Kazz Industries Inc.
Canadian Corporate Office
(403) 265-0011
kazzindustries.com |
