Comparison of MYPT and ENGA
MYPT: MyPoints.com is a leading provider of online direct marketing and loyalty programs. We integrate targeted email and Web-based direct marketing offers with online loyalty programs to create valuable benefits for both our consumer members and our business partners. Our approach gives consumers the opportunity to earn rewards for receiving and responding to offers, and provides businesses with comprehensive customer acquisition and retention tools.
We have built a proprietary member database containing approximately two million detailed consumer profiles. We earn revenues by delivering online direct
marketing offers to this membership base. We charge advertisers a fee based on offers delivered, qualified leads generated or online transactions executed.
We maintain active relationships with more than 200 advertisers, loyalty partners and rewards providers, including leading brands such as American Express, Barnes& Noble, Disney, eBay, GTE, Intuit, Macy's, Sprint and Tower Records.
ENGA:
Engage provides products and services that enable customers to create and use profiles of individual Web visitors to target advertisements, content and e-commerce offerings. An Engage profile is an anonymous collection of information about an individual Web user's consumer interests, demographic characteristics and geographic location. These profiles are developed through a combination of a user's browsing behavior on participating sites on the Internet and information the user has voluntarily declared at those sites, such as information provided on an online registration form. Each anonymous profile
omits information that would permit the personal identification of the user, such as name, address and e-mail address.
Based on its proprietary technology, Engage has built a database currently containing more than 30 million anonymous consumer profiles, which it has created using data drawn from multiple, diverse Web sites. When a user visits a Web site of any customer subscribing to the Engage Knowledge data service, Engage matches that visitor with his or her profile in the profile database.
The Web site can then use that profile to target offerings to the visitor based on his or her particular preferences, demographic characteristics and geographic location.
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