Razorfish Announces Launch of Enhanced Sega Website
[Has Sega been selling online or is this new competition for ELBO?]
biz.yahoo.com
Thursday August 19, 2:07 pm Eastern Time
Company Press Release
NEW YORK--(BUSINESS WIRE)--Aug. 19, 1999--Razorfish, Inc. (Nasdaq: RAZF - news), a leading-edge provider of Digital Change Management(sm) solutions, today announced the launch of a new Web presence for Sega(r) of America, Inc., sega.com. Razorfish created a unified online and offline identity for the site, as well as constructing a successful community around the launch of the Dreamcast videogame console.
''With a 56k modem as an integral part of the Sega Dreamcast hardware, it was critical that we provided our consumer with the ultimate online experience. Razorfish provided incomparable expertise in the development of site design and architecture,'' said Peter Moore, senior VP of marketing, Sega of America, Inc.
Sega Dreamcast will be available in the U.S. at a suggested retail price of $199, with the built-in 56K modem, allowing for full Internet functionality. Sega Dreamcast is also the most powerful video game console on the market.
''We are pleased to have Sega turn to Razorfish for real digital solutions and optimal user experiences,'' said Jeff Dachis, CEO and president of Razorfish, Inc. ''These efforts will unify Sega's online properties into a single unique user interface, providing comprehensive electronic commerce capabilities.''
''Razorfish partnered with Sega to redefine its relationship with its gamers by opening the channels of communication and transaction,'' said Shane Ginsberg, solutions director of Razorfish, Inc. ''Accomplishing that task for Sega was a welcome challenge.''
Founded in 1995, Razorfish is a strategic digital communications company with offices in Hamburg, Helsinki, Los Angeles, London, New York, San Francisco, Stockholm, and Oslo. Razorfish provides Digital Change Management(sm) strategy, design, and technology services to leading companies and organizations across the world. Recent Razorfish clients include Excite, Ericsson, Bank One, and Charles Schwab. More information about Razorfish can be found at razorfish.com.
Sega of America., Inc. is the arm of Tokyo, Japan-based Sega Enterprises, Ltd. responsible for the development, marketing, and distribution of Sega videogame systems and videogames in the Americas. Sega Enterprises, Ltd. is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at www.sega.com.
Forward-Looking Statement Disclaimer
Certain statements made in this press release, including statements that are not a statement of historical fact, may constitute ''forward-looking'' statements as defined in the Securities Act of 1933, as amended. Readers are cautioned that all forward-looking statements involve risks associated with such factors as the substantial indebtedness of the Company, lack of profitable operations, need to manage change in business strategy, FCC authorizations and other governmental regulations, competition, physical limitations of wireless cable transmission and other factors set forth in more detail in the Company's filings with the Securities and Exchange Commission. |
