IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: art slott who wrote (6216)	8/20/1999 1:21:00 AM
From: Mike Fredericks	Read Replies (1) of 13157

Thats like saying if NBC has an advertising deal with GM, it would be bad for them if afterwards GM also signed a deal with MTV. Hmmm... I don't buy your analogy. Apples and Oranges. Better analogy is if GM were to go to Smith & Jones ad agency for a really large ad campaign. One would think that Smith & Jones would have an inside track for future ad campaigns. But for the next big ad campaign, GM goes with Johnson & Davis ad agency. Does it mean that Smith & Jones ran a bad campaign? Maybe, but also could mean that the direction GM wanted with the first campaign was Smith & Jones's strength, and the new campaign they wanted something that Johnson & Davis were good at. Or could be that Smith & Jones were still swamped with GM advertising from the first campaign and Johnson & Davis had manpower available. Could mean alot of things. It's not the end of the world that Fox went with Wink for their non-sports interactivity. I had just hoped that ACTV could lock up the entire network. Like I said, call me greedy. -Mike

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