WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

KO 68.50

-0.3%

3:59 PM EST

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To: BAXTERBOO who wrote (1370)	8/20/1999 7:21:00 AM
From: David	Read Replies (2) of 1462

I am a holder of Ko and have been for a number of years. The return has been good for me thus far over the long haul, although its languished over the past, I suppose 18 months. I sincerely never intend to sell my position and am always looking for a good entry point to purchase more. Any particular reason that you think its a good time to buy now??? I suppose that the international markets might start waking up. But why at today's price is now an opportune time to buy?? P/e is still pricey at 45. The market's growth expectations were not met in the past four to six quarters (I'm going off the top of my head). Just curious about your thoughts on Coke's return to preeminence, hopefully. Yours & etc., David

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