Friday August 20, 06:24 PM Eastern time
Company Press Release
SOURCE:About.com, Inc.
About.com Now Ranked First in News, Information and Entertainment by Media Metrix
14.6% Increase in Unique Visitors in July Propels About.com to the 17th Most Visited Digital Media/Web Property Overall
NEW YORK, Aug. 20 /PRNewswire/ -- About.com, Inc., (Nasdaq: BOUT), the leading network of niche vertical sites, today announced it has become the number one source of news, information and entertainment on the Web according to Media Metrix, the leading Internet and digital media measurement company. With an increase in unique visitors of 14.6 in July 1999 over June 1999 to 8.3 million unique users, About.com is now ranked 17th in Web properties overall by Media Metrix. In the 13 weeks since the launch of the About.com brand, About.com's average unique daily visitor count has grown 64.7 according to Media Metrix figures.
"We're pleased with our strong growth in July and that users continue to respond loyally to the About.com brand," said Scott Kurnit, Chairman and CEO of About.com. "Our message to marketers has never been clearer -- our niche verticals are the best targeted e-commerce and advertising environments on the Internet," continued Kurnit.
About About.com
About.com is the leading network of niche vertical sites for users and marketers. The network includes 650 highly targeted environments, each overseen by a professional guide. Each vertical niche provides a comprehensive consumer experience including the Internet's best link directories, original content, community features and commerce opportunities. Media Metrix (July 1999) ranks About.com as the largest news information and entertainment site in the United States.
This news release contains forward-looking statements that involve risks and uncertainties regarding About.com. Investors are cautioned that such results or events predicted in these statements may differ materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include the company's limited operating history, history of losses and anticipation of continued losses, potential volatility of quarterly operating results, and other risks that are contained in About.com's reports and documents filed from time to time with the Securities and Exchange Commission.
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Contact:
Lee Foley of About.com, 212-849-2191, or lee@about.com |
