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To: John Rieman who wrote (44101)8/23/1999 8:23:00 PM
From: DiViT  Read Replies (1) of 50808
 
Avid Technology Fully Integrates Ligos' Software MPEG Encoding Technology Into Avid Cinema for Windows 1.5

08/23/1999
Business Wire
(Copyright (c) 1999, Business Wire)

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 23, 1999--

Ligos Announces MPEG-2 Upgrade for High-Quality Digital Video Encoding Ligos Technology, the leaders in real-time MPEG software encoding solutions and technology, announces that Avid Technology has fully integrated Ligos' MPEG-1 encoding technology into Avid Cinema for Windows(R) 1.5. Avid licensed Ligos' software MPEG-1 video compression technology for Avid Cinema for Windows 1.5 to deliver high-quality video while greatly reducing file size. Ligos also announces that an MPEG-2 upgrade will be available for users of Avid Cinema for Windows 1.5 at the company's Web site at ligos.com.

"Avid needed a software-based MPEG encoder that would deliver the level of high-quality video their customers want," said Court Shannon, senior vice president sales and marketing at Ligos Technology. "Our LSX technology offered them all of the features they wanted to deliver in a single technology. By working with Avid, Ligos continues to assert its market leadership in delivering high-quality MPEG encoding technology to the OEM, ISV and IHV markets."

"We have worked closely with Ligos to implement a virtually seamless MPEG plug-in, maintaining the hallmark ease-of-use of Avid Cinema products while enhancing the overall video publishing experience, " said Mark Basler, director of marketing at Avid Technology, Inc. "The quality and performance of the Ligos MPEG technology is exceptional. This is a great addition for our users who want to publish their movies digitally for presentations, CD-ROM, or the Internet."

In response to customer requests and the success of the Ligos LSX-MPEG for Avid Cinema 1.0 plug-in, Avid fully integrated LSX-MPEG technology into this version of Avid Cinema for Windows. Because MPEG-1 is the universal industry format, video can be played on any standard Windows 95 or 98 PC and users are able to easily export their video to CD-ROM or PowerPoint and Freelance presentations, without taking up valuable storage space.

Users wishing to upgrade Avid Cinema for Windows' capabilities to MPEG-2 format will be able to purchase the LSX-MPEG for Avid Cinema 1.5 plug-in for $29.95, from the Ligos Web site.


About Avid Technology, Inc.

Avid Technology, Inc. is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. The company's products are used by a variety of customers worldwide including film, television and interactive content producers, corporate communicators, TV news broadcasters, and consumers. For more information, visit Avid's Web site at www.avid.com.

About Ligos Technology

Headquartered in San Francisco, Ligos Technology is the leading worldwide provider of real-time software-only MPEG encoding and decoding technology. Ligos is an award-winning developer of multimedia software, dedicated to delivering the highest-quality MPEG solutions to enable the future of digital video on the desktop. Ligos is a subsidiary of Integrated Data Systems of Savannah, GA, developers of the first software multimedia codec for standard PC". For more information on Ligos Technology, MPEG products, or licensing, access the company Web site at ligos.com or call toll-free (888) 464-8765.

LSX-MPEG and LSX-MPEG Encoder are trademarks of Ligos Corporation. Avid Cinema is a trademark of Avid Technology, Inc. All other trademark contained herein are the property of their respective owners.

Contact: CONTACT: Ligos Technology Susan Stearman, 415/437-6137 marcom@ligos.com or Avid Technology Julie Gordon, 978/640-3486 julie_gordon@avid.com
09:04 EDT AUGUST 23, 1999


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