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Technology Stocks : Sony Corp - Sony
SONY 29.16+4.3%Nov 11 3:59 PM EST

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To: William L. Oppenheim who wrote (114)8/24/1999 3:55:00 PM
From: Don Dorsey  Read Replies (1) of 497
 
NBC Takes Trial Run At the IAAF Championships in Seville With Sony's Video Disk
Recorders


Business/Technology Editors

SEVILLE, Spain--(BUSINESS WIRE)--Aug. 24, 1999--

MAV-555 Used to Broadcast Track and Field

NBC is using Sony's award-winning MAV-555 multi-channel video
disk recorders during its broadcast of the seventh edition of the IAAF
World Championships in Athletics in Seville, Spain, that began August
20. The broadcast of the IAAF World Championships in Seville, this
year's largest track and field event, will serve as the latest
comprehensive test of the MPEG-2 based recorder as NBC prepares for
the 2000 Summer Games in Sydney, Australia.
NBC will use two MAV-555 recorders in the mobile edit rooms,
along with a BVE-9100 editor, a DVS-2000 switcher, a DME-7000 effects,
DVW-500 Digital Betacam(R) VTRs and a host of evergreen series
monitors. A third MAV-555 will be used in the control room for live
replay.
NBC, who worked closely with Sony in the development of this
innovative MPEG-2 disk recorder, will take advantage of the MAV-555's
instant access to content, according to Bill Lance, project manager of
editing for NBC.
"Sony consulted with NBC when creating the MAV-555 and the result
is a machine that provides excellent picture quality for sports
broadcasting together with simultaneous record and playback
capability," Lance said. "Because you have access to the content after
only two seconds, you can air or edit video while you're still
recording. The quick turnaround is important for covering sporting
events where video has to be edited rapidly."
The disk recorders' front panel was designed like a VTR giving it
a familiar look and feel and making it an intuitive unit. Transport,
clip selection, audio level and time code displays can all be
controlled from the front panel without requiring peripheral products
such as a monitor, keyboard and mouse, saving space in congested edit
rooms. The units' SDI embedded audio also enables the NBC staff to
access two video channels with four channels of audio each.
NBC will also use approximately 20 MAV-555s to broadcast the next
five Summer and Winter Games. The joint collaboration with Sony to
develop the multi-channel disk recorders and to use 20 units,
reinforces NBC's commitment to Sony.
"NBC's choice to use Sony equipment at the IAAF World
Championships and for the next 10 years to broadcast the Summer and
Winter Games further reflects the network's confidence in Sony and the
MPEG-2 format," said Peter Lude, senior vice president of systems
engineering and marketing for Sony Electronics' Broadcast and
Professional Company. "The MAV-555 is another example of Sony
listening to industry leaders and customers such as NBC, and
responding with the best possible product."
Editor's Note: More information about Sony products can be found
on the World Wide Web at sony.com, or readers
may call 1-800-686-SONY. Additional press information is available at
sony.com.
The Broadcast and Professional Company of Sony Electronics is an
Emmy Award-winning, leading U.S. provider of video and audio equipment
for the broadcast, production, business, industrial, government,
medical, and education markets. Sony offers a wide array of products
and systems for image capture, production, and display. Sony also
provides specialized equipment and systems for data recording,
duplication, electronic photography/publishing, video conferencing,
high definition video, interactive and security applications. Sony
Electronics' annual sales exceed $10.5 billion.
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