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Technology Stocks : Dell Technologies Inc.

DELL 127.60

+0.8%

3:59 PM EST

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To: edamo who wrote (140397)	8/24/1999 5:38:00 PM
From: Murrey Walker	Read Replies (1) of 176387

ed...the new agency developed a campaign. Presented it to marketing and received good response. They went ahead with a media schedule only to cancel it. Reason given was that Michael nixed it. Media schedule was cancelled. The old ”back to the drawing board” exercise was implemented. With a large agency client relationship, a roadmap, sometimes called a creative work plan is subscribed to by all involved. It lays out the creative tone and execution timetable. Obviously Mr. Dell wasn't involved in this startup effort. As to the pedestrian look that Dell projects, which you address? There's an old saying (I use it all the time) in the advertising business: It takes a great client to create great advertising.

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