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Technology Stocks : Dell Technologies Inc.

DELL 125.97

-0.3%

10:18 AM EST

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To: edamo who wrote (140397)	8/24/1999 5:48:00 PM
From: Frank Ellis Morris	Read Replies (1) of 176387

>>concur with what you say....if you attempt to win the hearts and minds of the consumer, then direct model or not visibility is a must......refer to intc...not a end user sale for the most part, but tremendous brand recognition.....do you feel dell does not allow the agencies enough creativity?.........it appears that way....too mundane..<< Ed I have been agreeing with you on this issue for long as you have been trying to make everyone understand the importance of pounding the drum and reinforcing name recognition. yes IBM, Intel, Microsoft and Gateway does this admirably but Dell seems to lack charisma. Dell is an Excellent company with solid fundamentals but us long term shareholders are not being rewarded as we should be. Take care, Frank

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