Wednesday August 25, 1:30 pm Eastern Time
Company Press Release
SOURCE: HouseHold Direct.com
HouseHold Direct.com Identifies Three Components of New Net Presence; Introductory Membership Offered for Only $49.95 and $9.95 per Month
householddirect.com
SOUTHBURY, Conn., Aug. 25 /PRNewswire/ -- HouseHold Direct.com (http://www.householddirect.com; OTC Bulletin Board: BYIT - news) HouseHold Direct.com has announced several detailed components of its strategic Internet initiatives which include a ``Community' destination, a transaction enabled ``Gift Shop,' and a ``Membership' component to assist new member acceptance and to enable transaction and monthly fees processing.
The ``Community' site further enhances the experience of membership. By linking members and guests in a relaxed and welcoming forum environment, accelerated new membership growth may be achieved through credibility, ease of use, and a variety of options from which to choose. Online real-time discussions (``chat'), auctions, and content materials, including original articles and editorials will be available.
The ``Gift Shop' includes small ticket items available for sale to the general public (or non-members) and serves to depict the concept of a buyer's community. Substantial savings are derived from merchandise that has not been marked up by retail margins. Currently these products are non-branded; and for members only, the Company plans to significantly add to this product offering in planned stages and will focus upon including brand name products.
The ``Membership' application component allows the Company to solicit memberships directly through the Internet. The membership process is completed online. The monthly fees of $9.95 and the introductory $49.95 initiation fee can be charged to any one of the four major credit card issuers (Visa, MasterCard, Discover, and American Express). The available member benefits are comparable to those currently sold elsewhere for approximately $1,299, and represent huge savings and ease of purchasing online for new members.
The Company's strategy is to provide unique member benefits through both electronic commerce and physical locations, achieving a high level of personal interaction. HouseHold Direct has selected two (2) service bureaus to respond to the needs of members and to enhance their buying and browsing experiences. One service group will focus on providing information on member benefits; the second will concentrate on providing price comparisons and will initially service the web-based members through a toll-free system. The service bureaus are a necessary component to centralize operations in preparation for industry consolidation.
The Company believes in its ability to provide personalized service to consumers, web-based or not. HouseHold Direct will continue to augment and enhance the E-commerce offerings in the coming weeks and encourages customer feedback about the site. Information regarding the acquisitions and financing will follow. Further information is available by contacting the Company toll-free at 877-643-8821.
HouseHold Direct.com (http://www.HouseHoldDirect.com), ``the direct connection between thousands of manufacturers and millions of consumers,' combines physical member service locations with new technology, bringing existing interactive shopping right to the home. Using refined data warehousing and management systems, the Company can address each individual consumer's personal preferences.
For additional investor, media information or to have your name and address included on the Company mailing list, please address all inquiries to info@householddirect.com.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.
SOURCE: HouseHold Direct.com
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