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Non-Tech : Zany Brainy

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To: Larry S. who wrote (91)	8/25/1999 6:10:00 PM
From: DEER HUNTER	Read Replies (1) of 485

thanks for the article Larry.... some highlights from it are worth noting. Research firm Jupiter Communications expects the online toy market to grow to $500 million by 2002, while Forrester Research predicts a $1.5 billion market in 2003 from a $200 million market in 1999. Capturing even a small segment of the educational toys market--which Toysmart estimates is about 38 percent of the overall $23 billion retail toy sector--may keep Disney happy for a while. Others argue that mixing specialty toys with mass-market toys is a bad idea as they appeal to vastly different types of customers. Educational toys tend to be priced much higher than regular toys, appealing to a more affluent group. As a result, the educational market has been left largely to mom-and-pop stores with no national presence."It is a very fragmented market in the brick-and-mortar world," said Ardito. ******** Zany is attempting to tap this huge market with a national presence eventually right? I still like em....just don't understand the lazy stock action. Zany's web site needs to get a goin as soon as possible IMO. If you snooze....U lose. dh

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