I believe Finet is the next OLM waiting to break out. Conference call tommorrow should prove interesting. See the FNCM message board. Very attractive at current level of 3 7/16.
FiNet.Com Chooses J. Walter Thompson Technology Communications Group To Implement Marketing & Branding Campaign
WALNUT CREEK, Calif., Aug. 25 /PRNewswire/ -- FiNet.com Inc. (Nasdaq: FNCM - news), owner and operator of www.FiNet.com, ''America's Home Finance Network,'' today announced it has selected the technology division of J. Walter Thompson to spearhead FiNet.com's roll out of an $18 million nationwide marketing and branding campaign.
The campaign will include both an online and off-line marketing strategy with a roll-out targeted for mid-November, 1999. FiNet.com will consolidate its Interloan retail brand and iQualify technology brand under the FiNet.com name with a newly designed consumer targeted web site. The new web site will integrate iQualify's award winning technology with Interloan's wide range of loan product's and highly regarded customer service, including a faster, easier, more attractive interface.
''J. Walter Thompson Technology's depth and breath of experience in e-commerce and technology communications was an excellent fit to position the FiNet.com brand as a leader in the online home financing market space,'' said Brian Jaffe, SVP of Marketing and Investor Relations for FiNet.com. ''Based in San Jose California, J. Walter Thompson Technology has done outstanding work for high caliber clients in the technology and e-commerce industries. I am confident their expertise is exactly what we need to build strong consumer awareness of FiNet.com's superior capabilities as an online mortgage provider as we expand our reach nationwide.''
''FiNet.com represents the best an agency can ask for, brand savvy, aggressive marketers, who are committed to developing a national brand,'' said Russ Fujioka, CEO of JWT Technology Communications Group.
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