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Technology Stocks : Compaq

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To: Captain Jack who wrote (66973)8/26/1999 8:06:00 AM
From: Kenya AA  Read Replies (1) of 97611
 
CJ: Another comment on the importance of picking the right music ....

Maybe Compaq (CPQ:NYSE) should have gone with a Neal Hefti tune instead of picking a Sting song to launch its new strategy. Reflecting on what's shaping up to be Compaq's annus horribilis Merrill Lynch's (MER:NYSE) hardware analyst, Steven Milunovich, was quick to put out a report titled "King of Pain" on Aug. 10. "Although we haven't heard the song, we think it's safe to say this is terrible advertising," he said. Compaq stock fell nearly a point that day to 22 on higher-than-average volume.

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