DRAM suppliers create promotional Web site
By Andrew MacLellan
Electronic Buyers' News
(08/25/99, 03:56:55 PM EDT)
Got RAM? The Council on Computing Power sure hopes so.
Looking to milk DRAM sales in the same way dairy farmers have reinvigorated their own commodity industry, the council is asking consumers to behold the power of memory by expanding their susbsystem capacities.
Founded by DRAM vendors Hyundai, Infineon, Micron, and Samsung, the council urges the PC masses to "Live the RAM Lifestyle," by buying more DRAM as opposed to opting for the latest microprocessor upgrade. Those who heed the call will experience a dramatic increase in performance, they promise.
"It's a bytes not a mips sort of thing," said Micron's DRAM marketing manager Jeff Mailloux. "Intel's been telling people for years why they need more processing power. We're trying to show the same thing with DRAM."
The council's Web site, www.rammatters.com, contains Winstone benchmarks demonstrating that a typical PC equipped with 96 Mbytes of DRAM will run on average 42% faster than the same platform using only 32 Mbytes of memory.
Why more RAM? According to the council its because "RAM keeps your active files and applications handy, [s]o you can work on them without having to keep going back to your hard drive. Working in RAM is faster, and it's less wear and tear on your computer. So the more RAM you have, the better your applications perform, the more things you can have open on your desktop, and the longer your hard drive will last."
The council is also readying a DRAM "configurator," that advises end users how much memory their systems should have based on their PC hardware and the types of applications they run.
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