NEWS: 2nd Ecommerce product for MP3
Spatializer Releases Second E-Commerce Product for the
Internet's Number One Branded MP3 Player
Spatializer.com Makes StreamFX(TM) for WinAmp(TM) Available to Over 15 Million WinAmp
Users
Free Demo Strategy to Build Brand Awareness and Drive Upgrade Purchase
WOODLAND HILLS, Calif., Aug. 30 /PRNewswire/ -- Spatializer Audio Laboratories, Inc. (OTC Bulletin Board: SPAZ -
news) announced today the release of its second e-commerce product, Spatializer© StreamFX(TM) for WinAmp. Developed by
spatializer.com, the company's Internet business unit, StreamFX for WinAmp is a sophisticated audio enhancement package for
Nullsoft's leading WinAmp MP3 Player. StreamFX for WinAmp is available for download now from Beyond.com.
``With over 1 million downloads per month, WinAmp is the Internet's leading branded MP3 player,' said Pete Birch, Spatializer's
Senior Vice President Sales and Marketing and head of spatializer.com. ``In giving all those users the opportunity to improve their
audio playback, this new version of StreamFX significantly expands the available market for our e-commerce products.'
Mr. Birch went on to say, ``In keeping with the current MP3 culture, we have created a limited version of StreamFX for WinAmp
available free of charge from our website, www.spatializer.com. Although the functionality and features of the free demo is limited,
it still contains all the functionality of our closest competitor's product, for which it charges its customers over $10. We believe
Spatializer's 3D audio technology is the best available, as evidenced by the growing demand for our products from leading global
leaders in the consumer electronics and PC markets. By allowing users to demo our technology at no charge, we'll let the customer
hear the difference, while building greater brand awareness. We are optimistic that the quality and impact provided by the demo
will whet the customer's appetite for an unsurpassed audio experience and will come back and purchase the complete version of
StreamFX, which is available now from Beyond.com.'
Nullsoft, recently acquired by America Online (AOL), is the developer of the WinAmp MP3 player and also of SHOUTcast(TM),
an MP3 streaming audio system. As of November 1998, Nullsoft claimed a monthly download rate of 1.2 million for the WinAmp
player, with total downloads exceeding 15 million units. Between 75,000 and 100,000 users visit the Winamp.com site each day
making it one of the Internet's most popular sites.
StreamFX for WinAmp leverages Spatializer's renowned audio technologies to provide a complete audio enhancement plug-in.
Included in the complete version of StreamFX is Spatializer's highly acclaimed 3-D Stereo technology, which creates a dramatic
and enveloping sound experience from any stereo audio stream over either PC speakers or headphones; and Vi.B.E(TM),
Spatializer's advanced bass-enhancement algorithm, along with a high quality variable reverb with multiple room models.
Spatializer Audio Laboratories, Inc. is a leading developer, licensor, and marketer of next-generation technologies for the
consumer electronics, computing and entertainment industries. The company's advanced audio technology is incorporated into
consumer electronics audio, video and DVD products from global brand leaders including Toshiba, Panasonic, Samsung, LG,
Zenith, Hitachi, Sharp, Sanyo and Acer and in PC multimedia systems and peripherals from Dell, Gateway 2000, Fujitsu,
Seiko-Epson, NEC, Micron and Labtec.
Spatializer stock is traded on the OTC Bulletin Board under the symbol SPAZ. The company is headquartered in Woodland Hills,
Ca., and has marketing, engineering and R&D facilities in Mountain View, Ca. and Tokyo, Japan. Further information may be
obtained from Securities and Exchange Commission (SEC) filings, Web site, or by contacting the company directly.
Safe Harbor Act Statement Under the Private Securities Litigation Reform Act of 1995: This news release contains forward
looking statements, including Mr. Birch's quotes in paragraphs two and three, which are subject to a variety of risks and
uncertainties.
While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the
Company's financial goals will be realized. Numerous uncertainties and risk factors may affect the Company's actual results and
may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company.
These uncertainties and risk factors include, but are not limited to dependence on new technology and intellectual property,
dependence on the PC and consumer electronics industries, successful consummation of transactions in negotiation, dependence
on product shipments of third-party licensees, competition and pricing pressures, the timing and realizable value of the MDT
technology, the continued need for additional capital and other risks detailed from time to time in the Company's periodic reports
filed with the Securities and Exchange Commission.
Notices: Desper Products, Inc. is a wholly owned subsidiary of Spatializer Audio Laboratories, Inc. Spatializer© is a registered
trademark and StreamFx(TM) and Vi.B.E.(TM) are trademarks of Desper Products, Inc. WinAmp(TM) and SHOUTcastTM are
trademarks of Nullsoft Corp.
SOURCE: Spatializer Audio Laboratories, Inc. |
