Japan's PC Sales Stabilize in First Week of August
August 30, 1999 (TOKYO) -- Following the peak of the summer sales season for personal computers, Japan's PC sales remain stable on a week-on-week basis.
The average sales price of desktop/tower PCs declined because low-priced models were very popular.
According to GfK Japan Ltd., an information service company, PC sales in Japan during the first week of August (Aug. 2-8) at about 2,000 electric appliance retailers declined 0.6 percent in number of units and 2.1 percent in value from the previous week.
And compared with the same week a year ago (Aug. 3-9, 1998), sales increased 34.4 percent in units and 27.7 percent in value. Japan痴 average PC sales price dropped by 3,243 yen to 222,405 yen, from a week earlier to 225,648 yen.
The over-the-counter market in the first week of August saw sales fall compared with the previous week.
The average sales price of desktop/tower PCs fell dramatically. This was due to the popularity of low-priced models. As for notebook PCs, a shift to low-priced products was not observed.
GfK Japan collects POS data from 55 IT-related retail sales companies centering on high-volume stores specializing in home electric appliances. It covers about 3,200 stores (as of April 1998) throughout Japan.
In cooperation with GfK Japan, Nikkei Market Access provides weekly reports of PC sales in volume and value.
The sales data has been based on the same 41 companies (with about 2,000 stores) since April 1996.
The number of PCs sold at the 2,000 stores is estimated to comprise about 10 percent of gross domestic shipments, and when limiting the sales to retail sales channels, the share comes to about 25 percent of such shipments.
The following graphs are at the Nikkei Market Access Web site in Japanese only.
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of) PCs in a week.
- Trends in the average sales price of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook-size PCs in a week.
nikkeibp.asiabiztech.com |
