CheckFree Holdings Corp. (CKFR), the next Dell, Intel? Message Board

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Technology Stocks : CheckFree Holdings Corp. (CKFR), the next Dell, Intel?

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To: Benny Baga who wrote (9437)	8/30/1999 12:29:00 PM
From: Erik T	Read Replies (1) of 20297

I think "Guaranteed by Checkfree" is a nice compromise. Leaves "Switzerland" branding intact as CKFR remains neutral to the various front-ends, yet gets their name out there. Sets the standard for comparison going forward, as long as the consumer doesn't just think this is an insurance policy purchased by the front-ends. In that case Transpoint may issue a similar appearing guarantee. In any event, I like the choice much better than pushing for CKFR branding everywhere. Erik (IMO)

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