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To: esecurities(tm) who wrote (172)4/2/1997 2:04:00 PM
From: bythepark   of 2443
 
Network version of Nascar Racing 2 due in April?

Would anyone care to comment on the March 20 WSJ article (page R15) in which it was reported that: "...An early example of advertising's potential may be seen next month with the release of a network version of Nascar Racing 2 from Sierra On-Line Inc, Oakhurst, Calif. The National Association for Stock Car Auto racing plans to sanction a virtual racing series open to sponsorship, truly turning a computer game into a sport. The association is pitching the contest to advertisers in hopes on-line race cars and tracks become festooned with corporate logos the same way real ones are. Eventually, competitors may have to type in the product code from a soft-drink can to be able to race.
"Our product would not look authentic without sponsors," says Paul Brooks, director of special products for Nascar. "It's the perfect environment for a marketer to reach an on-line audience where advertising is expected"

--alan
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