Monday August 30, 3:46 pm Eastern Time
Company Press Release
SOURCE: HouseHold Direct.com
HouseHold Direct.com Launches New E-commerce Website
Unique Web Site Offers More Than 300,000 Products
SOUTHBURY, Conn., Aug. 30 /PRNewswire/ -- HouseHold Direct.com, Inc. (http://www.householddirect.com; OTC Bulletin Board: BYIT - news) has released Version I of the E-commerce web site. Consumers who join as HouseHold Direct.com Members can now buy products directly from the site or through a specialized price request service.
The Household Direct.com advantage is the member's ability to buy a long list of brand name quality products with no mark-up and only a small handling charge. Anticipated Company revenues will come from membership fees and corporate advertising.
The new site is a complete shopping community that offers consumers the ability to interact with each other on a wide range of topics (chats, auctions, bulletin boards and classified ad sections). HouseHold Direct.com membership also includes a comprehensive group of consumer cost-savings benefits. These discounts categories include:
Travel
Legal
Entertainment
Medical
Auto Services
Thunderstick Software, a wholly owned subsidiary of the Company, directed the site development through a collaboration effort with programming experts from several technology universities, government agencies and commercial establishments. The website programming and data management systems (including engineering and design development) represent labor-intensive investment of over 14,000 man-hours for Version I.
The immense scope and size of the site will become apparent as additional content continues to be integrated during the 4th quarter of 1999. This integration will be added in various stages.
The web site marketing campaign is designed to attract and direct consumer traffic to the site. This advertising effort will target consumers and investors simultaneously. Significant developments related to strategic partnerships, alliances, financing, and other corporate developments will continue to be announced through formal press release or postings at the Home Page.
For additional investor, media information or to have your name and address included on the Company mailing list, please address all inquiries to info@householddirect.com.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.
SOURCE: HouseHold Direct.com
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