Autobytel.com Launches Consumer Banking Center, Effectively Streamlining The Online Auto Financing Process
Patrick DeMarco, Recently Named Director of Financial Products, Heads Up Launch of Consumer-Centric Financing Program
IRVINE, Calif., Aug. 31 /PRNewswire/ -- Autobytel.com (Nasdaq: ABTL - news), the global leader in automotive e-commerce and services, today announced the launch of ''The Banking Center -- Your Financing and Leasing Source.'' Spearheaded by recently appointed Director of Financial Products Patrick DeMarco, the financing program empowers consumers with fast, competitive loan rates from up to four lenders who compete for the customer's business. To create the banking center, Autobytel.com partnered with LendingTree, the leading online loan marketplace, and CMSI (Nasdaq: CMSS - news), a premier online credit automation company.
''The launch of this consumer-focused financing tool is yet another step Autobytel.com is taking to provide consumers with ''selection protection'' throughout the car ownership process,'' said Ann Delligatta, Autobytel.com's Chief Operating Officer. ''Autobytel.com's mission has always been to transform the traditional car buying and ownership process -- from the customer backwards. Clearly, consumers are responding to our initiatives. We are consistently ranked as the leader in the automotive e-commerce category and it was recently reported that J.D. Power and Associates believes Autobytel.com accounts for 45% of new vehicles sold through an online buying service(1).''
Autobytel.com realizes that success in the competitive automotive e-commerce space depends upon providing consumers with easy and comprehensive solutions to day-to-day ownership issues. The new financing program takes a process that once took weeks to accomplish offline and enables consumers to complete it in as little as ten minutes through Autobytel.com.
The consumer-based financing resource is fully integrated into the Autobytel.com site and is free to consumers. This resource is available both to consumers who have submitted a purchase request for a vehicle through Autobytel.com and those customers who are simply shopping for competitive automotive financing. At the Autobytel.com website (www.autobytel.com), consumers can submit requests for new or used auto loans or leases, and may receive multiple offers from a network of lenders, empowering consumers with choice.
''Patrick's unique understanding of the financing process at both the consumer and dealer level has helped drive the effective implementation of our consumer-centric auto financing solution,'' said Ann Delligatta, Chief Operating Officer. ''Patrick plans to build on this successful launch of The Banking Center -- Your Financing and Leasing Source by working with partners to deliver a more efficient financing process for Autobytel.com's dealer network.'' |
