< So to justify that $1 coming off the bottom line, there had better be at least another $5 or maybe $20 for some businesses, coming in the top line.
A 5 minute Globalstar call is going to ding the company $10 in call costs. They need to get at least $50 extra revenue from that call that they couldn't otherwise get to justify that call. >
You can't quantify it that way. A globalstar phone could help close a $1 million dollar deal one day, but not close ten of them on other days. Business onwers, high-income salesmen, finance guys, and so on, don't get paid by the minute. If they need to make a call, they need to make it, no matter the cost. Of course, they would not use it every hour of the day for all their calls, however.
As for me, I'll have one, even if it doesn't bring me a penny of business. I want it for emergencies, for when I'm not in a cell area. If my wife's car breaks down on a lonely freeway between cities, what's that worth? |