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OnTap.Com, Leading College Hub, Launches Expanded Website
New Site Offers Information, Entertainment and Community Built By and
For College Students
CRANBURY, N.J., Aug. 31 /PRNewswire/ -- OnTap.com, one of the largest
and most in-depth college hubs and community sites on the Internet, has
created a new online home for college students. Formerly known as
TapOnline.com, the new OnTap.com will expand on the established
TapOnline community with significant upgrades in technology,
personalization and content. A favorite destination of the 18-24 online
college audience, the TapOnline site received more than 7.2 million
student visits last year.
The OnTap.com site will provide students with the tools they need to
successfully navigate their way through college. Campus specific,
student-originated and global best-of-class content gives OnTap.com
users the information they want most -- peer generated information on
sports, travel, social events, entertainment and campus living,
expressed in a fresh, off-beat and informative style.
OnTap.com's channel features are as diverse and unique as the students
themselves. Students visiting OnTap.com will be able to catch up on
breaking news or spend time in any of the ten different content
communities -- Entertainment, Hot Forums, V-Dorm, Career Center,
Breakaways, Lifestyle, Freeform, Gaming, Sports and Technology -- each
with its own distinct editorial style driven and directed by students
across the country.
Derek S. White, Founder and President of OnTap.com, stated, ``OnTap.com
intends to redefine the college experience by combining the information,
community and entertainment desired most by students. With OnTap.com, we
are creating an irreverent and dynamic online campus hub for college
students to exchange ideas, make friends and have fun.'
Mr. White continued, ``We believe our attention to quality content,
advanced technology and user satisfaction provides OnTap.com advertisers
and strategic partners the best opportunity for effective online
marketing to the $100 billion college community. As a result, the launch
of our new site creates a tremendous platform for expanding OnTap.com
into a localized and personalized destination for college students
across the country.'
OnTap.com is launching this month with on-campus promotions, a
multi-million dollar student marketing campaign, an army of on-campus
student representatives and hundreds of ``unofficial' college websites
on campuses nationwide.
OnTap.com's exclusive alliance with the MarketSource Corporation, the
nation's largest marketing services company to the Generation-Y market,
will bring www.OnTap.com to an excess of nine million college students
each week through longstanding relationships with 2,200 colleges and
universities across the country. Promotional advertising for OnTap.com
will reach more than 90% of all college students and create over one b
illion impressions annually for the OnTap.com brand.
On August 10, 1999, OnTap.com entered into an agreement with iTurf Inc.
(Nasdaq: TURF - news) a leading network of websites focused on
Generation Y, whereby the Company would become a wholly-owned subsidiary
of iTurf. Under the terms of the agreement, iTurf will issue 1.6 million
shares of its Class A common stock to the selling shareholders in a
tax-free exchange. The acquisition is subject to regulatory approval and
other customary conditions.
iTurf Inc. is a leading online destination focused on Generation Y.
Through its network of websites, iTurf provides community, content and
commerce services, by offering interactive magazines, proprietary
content, chat rooms, posting boards, personal homepages, e-mail and
online shopping. The Company's network of websites includes dELIAs.com,
gURL.com, TSISoccer.com, contentsonline.com, discountdomain.com,
droog.com, dotdotdash.com, and StorybookHeirlooms.com. iTurf is a
subsidiary of dELiA*s Inc. (Nasdaq: DLIA - news)
About OnTap.com: The leading Internet college hub and community site for
the net generation, OnTap.com is where students live online to share
their pleasures, their pastimes and their passions. On the edgy side of
cutting-edge, OnTap.com combines the information students want and need
with next-generation community publishing tools to make their time OnTap
a truly entertaining and interactive experience. An exclusive alliance
with MarketSource Corporation, one of the nation's largest marketing
services company, generates more than one billion impressions annually
for the OnTap.com brand through an established network of 2200 college
campuses and aggressive marketing programs. Additional information about
OnTap.com can be found on the company's website at ontap.com.
About MarketSource Corporation: MarketSource Corporation is one of the
nation's largest and fastest growing marketing services companies. For
more than 25 years, they have developed and executed successful
results-oriented marketing and promotional programs for over two hundred
Fortune 500 companies. MarketSource is the undisputed leader in the
college market offering advertisers a single source for reaching
students through electronic media, special events, product sampling,
demonstrations, publications and guerilla marketing. MarketSource campus
programs impact over 9 million students each week and offer reach,
frequency and continuity to increase brand awareness, trial and sales.
For more information, visit the MarketSource Corporation on the world
wide web at marketsource.com.
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