Bo, still in NTBK?
11:14 am
ATLANTA, Aug. 31 /PRNewswire/ -- Net.B@nk(TM), Member FDIC
(NASDAQ:NTBK) (http://www.netbank.com), the nation's largest pure Internet
bank, today announced that it is launching its first national radio
advertising campaign. On September 6th, Net.B@nk will begin airing 60-second
spots on local radio stations nationwide promoting the bank's unique value
proposition: by existing purely on the Net, Net.B@nk enjoys substantial cost
savings over traditional banks and it passes these savings on to customers in
the form of low and no fees and higher interest rates on deposits.
Following a tremendously successful test radio ad campaign in two of the
bank's top markets during June and July, Net.B@nk chose to take the campaign
nationwide, expanding it to the bank's top 11 major metropolitan markets. The
spots used in the new campaign highlight Net.B@nk's free, high-interest
checking with free, unlimited online bill pay, free checks and 24-hour-a-day,
7-day-a-week account access from any computer. Running into December, the
campaign complements ongoing print and online advertising initiatives the bank
has co-developed with its advertising partner USWEB/CKS (NASDAQ:USWB),
including the tagline, "So, why aren't you Netbanking?"
"We're really excited about taking the Net.B@nk story to a national
broadcast level, given the great success of our recent test campaign," said
Net.B@nk CEO D.R. Grimes. "We expect taking our message nationwide on the
radio to lead to significant account growth as well as contribute greatly to
increasing the brand awareness and name recognition of Net.B@nk."
In anticipation of accelerated account growth, the bank continues to
heavily invest in its web-based bank operation, including expanding its
customer service call center capabilities and implementing upgrades to the
bank's technology systems for improved speed and self-service automation. The
bank has already completed installation of online check reordering and online
bill payment services initiation, allowing quicker service fulfillment by
Net.B@nk customers. Another system upgrade the bank has completed allows
faster credit approvals on new account applications. Future systems and tools
the bank plans to implement include check and document imaging for online
viewing of all account documents and an instant messenger system in which
customers, while online, will be able to immediately send and receive e-mails
with a customer service representative. "We remain committed to our
Internet-savvy customer base in providing state-of-the-art self-service
Internet banking," commented Grimes.
USWeb/CKS (NASDAQ:USWB) seeks to transform businesses in the digital
economy and create sustainable market leadership for its clients. As a
leading Internet professional services firm, USWeb/CKS has created a new
standard for success in the digital economy -- Time-to-Value. Time-to-Value
means USWeb/CKS applies its insight, experience and scale to deliver
breakthrough results quickly. The Company is headquartered in San Francisco,
California, with more than 3,000 professionals in over 50 locations worldwide.
Additional information about USWeb/CKS is available by calling 415-284-7070.
Net.B@nk, Inc. (NASDAQ:NTBK), is a financial services company whose sole
subsidiary, Net.B@nk, Member FDIC, is the largest federally insured, and first
profitable, pure Internet bank in the country, having achieved profitability
in the past five successive quarters. The Company's stock was the
top-performing thrift stock in 1998. With more than 45,000 accounts and
customers in all 50 United States and 20 foreign countries, Net.B@nk is the
largest FDIC-insured bank operating solely on the Internet. In addition to
free checking and money market accounts and certificates of deposits with
exceptional interest rates, Net.B@nk offers its customers the ultimate
convenience in banking. Products and services include free online account
access, free unlimited online bill payment, free unlimited ATM use, free
checks, VISA(R) Check Card, VISA(R) and MasterCard(R) credit cards, online
brokerage services, mortgage lending and business equipment leasing services.
For more information on Net.B@nk, its products and services, visit the web
site at netbank.com, or call 888-256-6932.
SOURCE Net.B@nk
-0- 08/31/99
/CONTACT: Andrea Thabit or Sean F. Cassidy, both of Dan Klores
Associates, Inc., 212-685-4300, for Net.B@nk/
/Web site: netbank.com |
