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Technology Stocks : All About Sun Microsystems

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To: cfimx who wrote (19019)	8/31/1999 2:05:00 PM
From: cheryl williamson	Read Replies (1) of 64865

twister, Well, whaddaya know?? Just when I thought you had thrown in the towel.... "Here comes the twister..." Good to see you back in action. Well, M$FT isn't down for the count yet, they're on the ropes and SUNW is ready to start hammering away. This foray into commoditizing productivity applications is one piece of a brilliant strategy by SUNW to neutralize M$FT's dominance of the retail computing market, while changing the mindset of the computing public to get comfortable with thin clients. You're right, SUNW won't make money selling software. They make friends and enhance their reputation selling software (or giving it away) and they use that to leverage the sale of hardware. Making big money selling software is difficult to do, I think for a number of reasons. Making money selling hardware isn't that easy, either. The real money is in selling solutions. The beauty of SUNW's marketing strategy is just beginning to unfold. M$FT will be able to milk its cash cow for a little while longer, but this industry moves quickly and takes no prisoners. cheers, cherylw

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