| Buyingedge.com Expands Web Site Now Offers Comparison Shopping for Home and Garden Products 
 BusinessWire, Tuesday, August 31, 1999 at 10:26
 
 SHELTON, Conn.--(BUSINESS WIRE)--Aug. 31, 1999--Buyingedge.com,
 (http://www.buyingedge.com) the most comprehensive, consumer-driven,
 business-friendly marketplace on the Internet, announced today it has
 expanded its product category offerings to include Home and Garden
 products. The new Home and Garden category will add thousands of
 products from a wide variety of merchants to the existing product
 categories of consumer electronics, sporting goods, home office
 equipment and musical instruments.
 "We are excited about delivering on our objective to give our
 customers the most complete Internet shopping experience possible:
 more products, more categories, more options," says buyingedge.com CEO
 Gary Martino. He adds, "We want buyingedge.com to remain the Internet
 shopping destination where buyers get the best deals and merchants get
 the most customers."
 The new Home and Garden section will feature a wide array of home
 and garden products including: small and major appliances, home
 furniture, towels, linens and bedding, kitchen wares, carpets and
 rugs, hand tools, and power tools.
 With the new Home and Garden category, Martino says, "We take one
 more step to ensure that buyingedge.com is the premier Internet
 shopping destination for people of all ages."
 "My company sells a full range of home electronics and home
 appliances," says Luke Baldwin, owner of Bill May TV and Appliance,
 Inc., Richmond, Virginia. "I simply don't have the resources to
 develop an e-commerce solution to attract new customers from the Web.
 Buyingedge.com makes e-commerce affordable to me."
 
 How It Works
 Buyingedge.com offers consumers a better way to shop on the Web;
 at buyingedge.com, buyers are in control. They can easily and
 efficiently submit purchase requests and have them automatically
 distributed to many merchants who sell the requested product.
 Merchants receive purchase requests and respond to those requests
 using their buyingedge.com account. Buyingedge.com enables consumers
 to consult with merchants, solicit the best purchase terms, and
 conclude the purchase at their discretion.
 In addition, the system provides the tools that help both buyers
 and merchants track, organize and analyze buyer requests and merchant
 responses. The result is a positive and effective experience for both
 buyers and merchants. Buyers can get the best deals possible and
 merchants, both on- and off-line, can increase their business.
 
 About Buyingedge.com
 Buyingedge.com is the most comprehensive, consumer-driven and
 business-friendly marketplace on the Internet. Formed in June of 1999,
 the site (http://www.buyingedge.com) already brings more than 32,000
 buying members and 4,000 vendors together for the dynamic and
 negotiable sale of brand name consumer goods.
 Buyingedge.com was formed and then successfully spun-off as a
 separate business entity by Information Management Associates, Inc.
 (NASDAQ:IMAA), a leading provider of enterprise software. Current
 investors include IMA, @Ventures, Inc. (the affiliated venture capital
 arm of CMGI), Wand Partners, Inc., Amicus Capital, LLC, and Madrona
 Investment Group, LLC. Buyingedge.com has offices in Shelton,
 Connecticut and Redwood Shores, California. For more information, go
 to buyingedge.com, e-mail info@buyingedge.com or call
 1-877-889-8900.
 
 CONTACT:  PepperCom
 Kenneth Juarez
 212/931-6138
 kjuarez@peppercom.com
 or
 Buyingedge.com
 Jacques Wagemaker
 203/925-6893
 jw@buyingedge.com
 |