C-Cube Message Board - Msg: 11119369

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Technology Stocks : C-Cube

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To: Black-Scholes who wrote (44323)	8/31/1999 2:56:00 PM
From: DiViT	Read Replies (1) of 50808

Yes. Absolutely. I also happen to think Matrox ($1295) and others will have to come out with their consumer versions (sub $300) much sooner than they planned. The others being (but not limited to) Avid Technology, Pinnacle Systems, FAST Multimedia and Accom. At a price point of $199 ATI has busted the MPEG2 encoding market wide open. Including the software solutions. Factor in ATI's margins and other components on their Bill of materials and I would have to guess the Codec is under $50 maybe even under $40. Nobody can touch that price today for an equivelent MPEG2 encode/Decode solution. The Sigma offering at $1000 will be competing against ATI at $199. That's the joke. In the PC MPEG2 encoding market space this is major news!

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