Maurice: I am speaking only from personal experience, but I'd bet my experience is not atypical. Initially the cell phone was to be used for "emergencies" and such. It wasn't long before the threshold for what constituted an emergency dropped to things like "Meet me by the crik."
My point being that an ad campaign focusing on emergencies, closing the big sale, whatever, could be good inasmuch as it gets handsets out there.
Now, I've got my spanking new G handset, I'm driving over Snoqualmie Pass, and I can't get a cell signal. Now, even though I was only calling to tell my wife I had a great time skiing, I want the $%&^#@! call to go through, you know? So sure, I'll pay the $1.50 or whatever for a few minutes.
Pretty soon, I'm used to using it whenever I can't get a cell signal. Or I see "roaming" on my phone. (Still happens.) Eventually, I'll get my bill, and I'll cringe as I write the check. And I'll swear I won't use the damn sat mode any more. Then I'll be on a ferry that's late. And I'll get dropped. And since its been a such %&*$#@ day I won't care if it costs 10x as much. Then....
But not if I can't get a handset.
mmeggs
P.S. I don't disagree that we need a lot more minutes used than above. But I do think that people like me could be a substantial chunk of the total MOU. Can't blow 'em off entirely... |
