Yahoo deal
Wednesday September 1, 7:01 am Eastern Time
Company Press Release
SOURCE: HealthAxis.com
HealthAxis.com Announces Marketing Agreement With Yahoo!
HealthAxis.com Advertising to Target Its Key Demographic Audiences Through Agreement
EAST NORRITON, Pa., Sept. 1 /PRNewswire/ -- HealthAxis.com, the Internet's leading fully transactional health insurance Web site and a subsidiary of Provident
American Corporation (Nasdaq: PAMC - news), today announced a marketing agreement with Yahoo! Inc. (Nasdaq: YHOO - news), a leading global Internet
media company.
As part of the agreement, HealthAxis.com will run advertising throughout the Yahoo!® network of properties and will target key demographic segments such as
entrepreneurs and small businesses. HealthAxis.com will also participate in Yahoo!'s permission marketing campaign utilizing Yahoo! Direct, one of the Web's
premier online permission marketing programs.
Michael Ashker, president and chief executive officer of HealthAxis.com, said: ''We are very pleased to be working with Yahoo! because of its industry- leading
reach to our key demographic audiences on the Internet. We also are looking forward to participating in Yahoo! Direct, which will provide us with even more
knowledge about our potential customers to help us target them more effectively.''
Anil Singh, senior vice president of sales, Yahoo!, said: ''HealthAxis.com is a great addition to the progressive marketers that use the powerful Yahoo! Direct
platform and permission marketing to build relationships with millions of Yahoo! users.''
About HealthAxis.com
HealthAxis.com, Inc. is a pioneer in the Internet distribution of health and life insurance to the individual and small group markets. HealthAxis.com is a
fully-transactional, ''digital insurance agent.'' HealthAxis.com does not engage in any insurance underwriting and assumes no underwriting risk. Through its
interactive, user-friendly, one-stop healthcare insurance Web site, healthaxis.com, HealthAxis.com provides customers with access to and the ability to
purchase a full range of high quality, flexible insurance products and services at very competitive prices. HealthAxis.com also provides product and health
information, instant price quotes, electronic application processing, online billing, claims status, policy or personal information changes, and a customer hotline.
Policyholders can easily and conveniently view billing information, claims history and policy details -- day and night, 7 days a week. HealthAxis.com has Internet
distribution agreements with AOL (Keyword: HealthAxis), Lycos, CNET and Snap.com. HealthAxis.com is currently in the process of merging with its parent
company, Provident American Corporation (Nasdaq: PAMC - news).
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements made by the Companies which are not historical facts may be
considered forward-looking statements, including, without limitation, statements as to trends, management's beliefs, expectations and opinions, which are based upon
a number of assumptions concerning future conditions that ultimately may prove to be inaccurate. Such forward-looking statements are subject to risks and
uncertainties and may be affected by various factors which may cause actual results to differ materially from those in the forward-looking statements. For further
information which could cause actual results to differ from each Company's expectations as well as other factors which could affect each Company's financial
statements, please refer to each Company's reports filed with the Securities and Exchange Commission.
Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. |
