iTurf Launches E-Commerce Sites On America Online
Shopping Sites Gain Enhanced Exposure to Millions of AOL Users
NEW YORK--(BUSINESS WIRE)--Sept. 1, 1999--iTurf Inc. (Nasdaq:TURF - news), a leading provider of Internet community, content and commerce services for Generation Y, today announced it has launched several premier brands in the new America Online Shop@AOL online shopping destination as part of its recently announced two-year strategic marketing alliance.
E-commerce brands dELiAs.cOm and droog.com now occupy anchor tenant positions in the Girl Teens' Apparel and Boy Teens' Apparel sections, respectively, of Shop@AOL. In addition, StorybookHeirlooms.com has gold tenant positioning in the Kids Clothes section. In addition, TSISoccer.com will occupy an anchor tenant position in the Sports and Health area and DotDotDash.com will be a gold tenant in Kids Clothes. ContentsOnline.com will also be introduced as a gold tenant in the Housewares area in September.
''We're delighted by the expansion of our marketing alliance with AOL, which gives the iTurf network of sites increased marketing exposure to millions of potential new Gen Y customers,'' stated Stephen Kahn, President and Chief Executive Officer of iTurf. ''The launch of these sites further cements iTurf's position as a leading online network providing community, content and commerce for Generation Y. We are already experiencing increased traffic from AOL, which has contributed to the record monthly traffic increases we've been experiencing.''
''We're pleased to work with iTurf to bring its network of commerce brands to AOL and CompuServe members and visitors to our Web-based brands, and we're delighted to make their great variety of products for Generation Y audiences available in several areas of our Shop@AOL e-commerce destination,'' said Myer Berlow, AOL's Senior Vice President of Interactive Marketing.
iTurf Inc. is a leading online destination focused on Generation Y. Through its network of Web sites, iTurf provides community, content and commerce services, by offering interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping. The Company's network of Web sites includes dELiAs.cOm, gURL.com, TSISoccer.com, contentsonline.com, discountdomain.com, droog.com, dotdotdash.com, and StorybookHeirlooms.com. iTurf is a subsidiary of dELiA*s Inc. (Nasdaq: DLIA - news).
Founded in 1985, America Online, Inc., (NYSE: AOL - news) based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 17 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; and the Netscape Navigator and Communicator browsers. Through its strategic alliance with Sun Microsystems, America Online, Inc. develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
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