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Pastimes : CNBC -- critique.
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To: Thomas G. Busillo who wrote (3631)9/1/1999 10:46:00 AM
From: Thomas G. Busillo  Read Replies (1) of 17683
 
Maria B., instead of shamelessly plugging your mid-day calls by talking down your viewers about the importance of mid-day calls why don't you just lay it out in a way that doesn't insult us.

You want your 2:45 segment to be like the old Dan Dorfman spot and you want to create as much buzz as possible for it.

For example, I follow MU, as IMHO it is possibly the best stock to watch to understand the zeitgeist of this market.

Now this morning, while you were once again plugging your afternoon show while supposedly covering the NYSE, you mentioned an analyst call on MU from yesterday. This is a stock that gets a lot of estimate revisions and for good reason. However, the notion that it was the call that was important and therefore it's important that viewers get these types of calls by tuning into your program...

...do you really think we're that dumb?

The stock didn't pop because of the contents of that call. It began a steady climb from 70 to 72 from 12:55 to 2:45 which largely corresponded to the general markets. In addition no less than two other houses were speaking positively on it yesterday.

At roughly 2:45 the stock popped from 72 to an intraday high of 75 in just over an hour because you mentioned it. The intraday charts show this.

And I don't know what you said exactly, but you apparently left some viewers under the impression that it wasn't the FY00 earnings that went to $2.50, but it was the price target that went to "250".

Maybe if you talked slower and understood that the markets are dramatic enough without your constant annoying overemoting you'd cause less confusion of this sort.

Being Dan Dorfman with breasts is fine if that's what you're all about. Just please don't act as if it's anything more than that.

Tom
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