( BW)(FL-ATTORNEYS-ONLINE)(PCNA) Attorneys
Online Inks Advertising Deal With Yahoo!
Business Editors/Technology & Legal Writers
LAKE HELEN, Fla.--(BUSINESS WIRE)--Sept. 1, 1999--Attorneys
Online, Inc., a wholly owned subsidiary of The Publishing Company of
North America, Inc. (Nasdaq:PCNA), today announced that it has entered
into an advertising agreement with Yahoo! (Nasdaq:Yahoo), in order to
promote its new legal portal (www.lawlinks.com), and America's Legal
Super Store(TM) (www.lawmiles.com).
Dottie Germain, Vice President of Marketing and Business Development
for Attorneys Online commented, "We're now in the process of positioning
our sites to maximize traffic. Advertising on Yahoo! is just one piece of our
comprehensive marketing plan which will be ongoing. Our legal portal also
will help to promote America's Legal Source, our online vendor directory
scheduled to debut later next week."
Under its advertising agreement with Yahoo!, Attorneys Online is
focusing its advertising efforts on specifically targeting legal professionals. In
doing so, advertising will be featured in areas frequented by the legal
profession such as business law and legal research.
The Publishing Company of North America, Inc., and its wholly owned
subsidiaries, PCNA Communications Corporation and Attorneys Online,
Inc. are integrated full service providers of specialty publishing for bar and
medical associations nationwide and are aggressively pursuing their online
strategy of providing e-commerce solutions to the entire legal community.
--30--pp/mi*
CONTACT: The Publishing Company of North America, Lake Helen
Peter S. Balise, President and CEO
Telephone: 904/228-1000 Fax: 904/228-0271
or
Investor Relations:
InterWest Associates, 949/645-8325
KEYWORD: FLORIDA
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS PUBLISHING
INTERACTIVE/MULTIMEDIA/INTERNET |
