PCNA inks advertising deal with Yahoo for Attorneys-Online, and will launch directory next week.
(BSNS WIRE) Attorneys Online Inks Advertising Deal With Yahoo!
Attorneys Online Inks Advertising Deal With Yahoo!
Business Editors/Technology & Legal Writers
LAKE HELEN, Fla.--(BUSINESS WIRE)--Sept. 1, 1999--Attorneys
Online, Inc., a wholly owned subsidiary of The Publishing Company of
North America, Inc. (Nasdaq:PCNA), today announced that it has entered
into an advertising agreement with Yahoo! (Nasdaq:Yahoo), in order to
promote its new legal portal (www.lawlinks.com), and America's Legal
Super Store(TM) (www.lawmiles.com).
Dottie Germain, Vice President of Marketing and Business
Development for Attorneys Online commented, "We're now in the process
of positioning our sites to maximize traffic. Advertising on Yahoo! is
just one piece of our comprehensive marketing plan which will be
ongoing. Our legal portal also will help to promote America's Legal
Source, our online vendor directory scheduled to debut later next
week."
Under its advertising agreement with Yahoo!, Attorneys Online is
focusing its advertising efforts on specifically targeting legal
professionals. In doing so, advertising will be featured in areas
frequented by the legal profession such as business law and legal
research.
The Publishing Company of North America, Inc., and its wholly
owned subsidiaries, PCNA Communications Corporation and Attorneys
Online, Inc. are integrated full service providers of specialty
publishing for bar and medical associations nationwide and are
aggressively pursuing their online strategy of providing e-commerce
solutions to the entire legal community.
--30--pp/mi*
CONTACT: The Publishing Company of North America, Lake Helen
Peter S. Balise, President and CEO
Telephone: 904/228-1000 Fax: 904/228-0271
or
Investor Relations:
InterWest Associates, 949/645-8325
KEYWORD: FLORIDA
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS |
