InfoSpace (INSP): Where GNET went! Message Board

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Technology Stocks : InfoSpace (INSP): Where GNET went!

INSP 83.44

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3:09 PM EST

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To: levy who wrote (11708)	9/1/1999 2:40:00 PM
From: RTev	Read Replies (2) of 28311

It's a game that every web designer plays with the search engines and that the search engines play with the spammers out there who try to force their sites into the wrong position. Although I don't think -- as I've said before -- that GNET should put special rules into Metacrawler to force their sites to the top, I do fully agree that they should take advantage of all legitimate methods to get their sites near the top of appropriate searches from the spider engines. An interesting problem that your messages hint at: Hypermart doesn't use use the word "web" prominently enough in their page title or meta-tag description. This is the current description: "Welcome to Hypermart, the first and only place on the Internet to offer FREE virtual hosting for businesses." The page title is "Hypermart -- Free Business Hosting". On Metacrawler with the search "business hosting", the Hypermart entries are enough to get their search results in second place (from a paid GoTo.com result) and sixth place from an old listing in Infoseek. But when you add "web" into the search as you did, the results fall way down the list because Metacrawler cannot match one of the words of query in the Hypermart results. (Hypermart currently uses "web hosting" as a keyword, but several search engines ignore that field since it's often abused by spammers.) Changing the page title to "Hypermart -- Free business web hosting" would probably move it much higher in both queries you tried. (Or would do so many months from now when the spider indexes get around to updating the page.) Bottom line: Metacrawler should not be changed, but each of the GNET sites should take more care to make sure each site meets criteria for high placement on the various search engines from which Metacrawler and Dogpile create their results.

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