Afton Food Group Ltd -
Afton Food's 241 Pizza selected QSR chain sponsor
Afton Food Group Ltd AFTN
Shares issued 73,818,645 1999-08-31 close $1.35
Wednesday Sep 1 1999
Mr. Robert Macdonald reports
Afton Food Group's wholly owned brand, 241 Pizza, has been selected as the exclusive QSR Pizza Chain Sponsor for the Air Miles Reward Program in Ontario. All of the company's 175 Ontario-based 241 Pizza stores will now give Air Miles Reward Miles to its pizza-loving customers. The program is exclusive to 241 Pizza in the quick service delivery segment of the pizza industry in Ontario.
The Air Miles Reward Program, launched in March, 1992, by the Loyalty Group, offers Canadians the opportunity to collect Air Miles Reward Miles while shopping for everyday goods and services through participating sponsors. More than 100 participating sponsors with over 10,000 sponsor locations across Canada, including the Bank of Montreal, The Toronto Star, Shell Canada, the Bay, Bank of Montreal MasterCard, LCBO, Goodyear, A&P/Dominion and Pharma Plus, American Express/Air Miles Credit Card, SportChek and Reitmans offer Air Miles Reward Miles.
Collectors can redeem Air Miles Reward Miles for more than 100 rewards such as hotel accommodations, car rentals, golf, skiing, merchandise, sporting events, movies, theatre and flights on American Airlines, United Airlines, Northwest Airlines, Canadian Airlines International and KLM Royal Dutch Airlines.
Afton's vice-president and chief operating officer, Jill Vaudry said: "The Air Miles Reward Program is without doubt the most recognized loyalty program in the country. We are thrilled to be able to reward our customers with Air Miles Reward Miles and extend the benefits of the program to our franchisees. The company and its franchisees will be launching the program on Sept. 8, 1999."
Consumer Air Miles Reward Program president, Bryan Pearson, stated: "We are excited to have 241 Pizza, a well-known Ontario brand name, join the Air Miles Reward Program. 241 Pizza enriches the Air Miles Reward Program with another retail category and provides our 2.3 million Ontario collectors with more opportunities to earn free rewards faster." |
