GUMM - Eliminate the Common Cold Message Board

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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: Mike M who wrote (842)	9/1/1999 7:53:00 PM
From: Eric Fader	Read Replies (2) of 5582

That news is huge. My favorite line is this one: "We are thrilled to tackle this groundbreaking product. Expect to see some guerrilla tactics and media usage that would probably make a traditional brand manager faint." I expect that virtually everyone in the United States will have heard of Zicam by November. Time is up for the short-sellers, and I'm sure they know it - I'll bet we'll see another 100,000+ share drop in the short position in the 9/15 report. My "Retail Investor Frenzy Indicator" that has almost never failed me (most recent example was my premature pick of KIDE last November) is flashing $30-50 for GUMM. (I'm sure Mad2 will have a field day with that statement <ggg>.) Strap yourselves in. EDIT: I apologize if this post is repeated as #844. Something weird happened and I can't get into that one to change or delete it.

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