RS, Feast? We are in the midst of a famine and the feast is years away. Let's just have a crust or two to get us through to when the main meal might be served. There are already two starved bodies twisting in the wind [Iridium and ICO, not to mention Odyssey, Ellipso and others].
Seriously, after four years of betting on Globalstar, during which time marketers who are up close to and knowledgeable about Globalstar could have been making their own assessments, maybe even as well as I am able to, you'd think the Service Providers would have their part of the job, which is just figuring out how to sell the handsets and service, polished up and ready to go. While the Mr Adrenalines of this world have been going flat out getting the hardware up and running, what have the marketers been doing? Okay, the engineering is simple, just light fuse and step away, whereas marketers need to talk about market segmentation and pontificate about targeted incentivizing of vertical salesforces, sectorize the product differentiation, get the ASP ratio's relativity to broadband advertising just so and predetermine opportunity cost margin bullshit. But they've had at least as long as the engineering people to get things humming.
We are only 30 days from the GO signal and to suggest the retailers now need a couple of months to decide whether this thing is really worth putting their precious brand name behind seems odd. They have had years to decide that. I've put my even more precious money behind it. So they should not be so sluggish about getting their brand names on line.
Good salespeople don't doze around in the sun, wondering if one day they'll swing into gear. They hit the ground running and they go into revolving doors behind the competitors and come out in front of them.
Those urls should be humming right now!
Maurice |
