<<Well, I've been clicking around as a customer trying to buy a Globalstar phone to use in Europe, China, Japan, Taiwan, Thailand, Australia, New Zealand, Fiji, Honolulu and USA but no luck........This is super customer unfriendly. I think Globalstar is only intending to sell these phones and minutes to corporate partners. I followed the trail from globalstar.com into 'service regions' and got a bunch of corporate junk from China Telecom, Taiwan's company and Vodafone Australia giving information on what Globalstar is, fill in this form and stuff like that, but nothing where a hot buyer can find out the real deal available in 4 weeks.......I think there are thousands of potential customers clicking around the Web, wondering whether Globalstar or Iridium or maybe ICO is the best bet and unable to find much of anything. They sure can't order a phone and pay for it yet. Not that I can see.....>>
The *We'll let the SP's handle all the marketing at the customer end* is a major flaw in the strategy, IMO. There appears to be no synchronized, centrally directed approach to marketing or distribution. SP's can handle the end-user marketing but it is imperative that there be a common look and feel to the G* campaign. To do otherwise invites confusion and ineffectiveness; not to mention an unsuccessful project. I'd love to hear an argument against a solid, cohesive marketing strategy. ...Tim
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