iTurf Launches gURL On America Online -- Expands Online Presence as Part of Two-year Marketing Alliance --
NEW YORK--(BUSINESS WIRE)--Sept. 2, 1999--iTurf Inc. (Nasdaq:TURF - news), a leading provider of Internet community, content and commerce services for Generation Y, today announced that a gURL area, co-branded with AOgirL, has been launched in America Online's Teens Channel for the growing number of teenage girls online.
The new area, which currently features gURL.com content, including ''Virtual Makeovers,'' ''Help me Heather,'' ''gURL pages gallery,'' and ''What Girls are Talking About,'' will be built out with expanded features in coming weeks. This initiative represents a key component of iTurf's recently announced two-year strategic marketing alliance with America Online (NYSE:AOL - news), and also includes several anchor tenant positions in various categories of the new Shop@AOL online shopping destination.
Heather McDonald, Senior Producer of gURL, said, ''gURL.com's anchor positioning on AOL's new AO-girL channel represents an exciting opportunity to expose gURL to America Online's 17 million members, over 30% of whom currently have children under the age of 17. gURL.com has cultivated a loyal following of teens that has made it the largest teen girl targeted website, according to Media Metrix. The proprietary content we are providing to AOL members with the launch of gURL on AOL extends the reach of gURL.com and brings it to a new group of users.''
Jonathan Sacks, Senior Vice President and General Manager of AOL Interactive Services, said, ''We're pleased to be offering even more of iTurf's dynamic community and content to teenage girls on AOL. The continued expansion of gURL.com offerings on AOL is an indication of our commitment to continuing to provide an entertaining and enriched online experience for all of our members.''
iTurf's strategic marketing alliance with AOL also provides for anchor tenant positions in the Teen Products area of the new Shop@AOL e-commerce destination for dELiAs.cOm and droog.com, an anchor tenant position in the Sports and Health area of Shop@AOL for TSISoccer.com, prominent positioning in the Kids Products area of Shop@AOL for DotDotDash.com and StorybookHeirlooms.com, and prominent positioning in the Home Furnishings area of Shop@AOL for ContentsOnline.com.
iTurf Inc. is a leading online destination focused on youths age 10- 24. Through its network of websites, iTurf provides a complete offering of community, content and commerce services which include: interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping. The iTurf network of websites includes dELiA*s.com, gURL.com, dicountdomain.com, droog.com, TSISoccer.com, contentsonline.com, dotdotdash.com and StorybookHeirlooms.com. iTurf is a subsidiary of dELiA*s Inc. (Nasdaq: DLIA - news).
Founded in 1985, America Online, Inc., (NYSE: AOL - news) based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 17 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; and the Netscape Navigator and Communicator browsers. Through its strategic alliance with Sun Microsystems, America Online, Inc. develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
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