Association Alliance Program Announced by Attorneys Online, Inc.
LAKE HELEN, Fla.--(BUSINESS WIRE)--Sept. 2, 1999--
Attorneys Online, Inc. Announces Strategic Alliances with the Delaware State Bar Association and the Montana State Bar Association to Provide E-Commerce Solutions
Via America's Legal Super Store(tm)
Attorneys Online, Inc., a wholly owned subsidiary of The Publishing Company of North America, Inc. (Nasdaq:PCNA - news), today announced that it has entered into strategic alliances to provide e-commerce solutions to the Delaware State Bar Association and the Montana State Bar Association.
Under the new Association Alliance Program, both the Delaware State Bar Association (www.dsba.org) and the Montana State Bar Association (www.montanabar.org) will feature the America's Legal Super Store(tm) (www.Lawmiles.com) logo on their respective home pages to drive member traffic to the store. Each association will also participate in PCNA's comprehensive marketing campaign to further promote America's Legal Super Store and the Lawmiles Incentive Purchase Program. By participating in the Association Alliance Program, bar associations will receive a valuable source of non-dues revenue as well as providing valuable member benefits to member attorneys.
Attorneys Online recently released its new legal portal (www.lawlinks.com), and America's Legal Super Store and debuted the sites to bar executives nationwide at the ABA's annual convention in
Atlanta. ''We're especially pleased with the reception we received in Atlanta,'' commented Dottie Germain, Vice President of Marketing and Business Development for Attorneys Online. ''Bar associations are especially interested when it comes to providing member benefits and additional sources of non-dues revenue to their association. By aligning their association with Attorneys Online and the Lawmiles Incentive Purchase Program, the association derives non-dues revenues from all member purchases in America's Legal Super Store. Members realize valuable benefits as they can purchase products from over 1200 of the best brand names, at the best prices, in over 20 product
categories, while receiving one Lawmile for each dollar spent. Lawmiles can then be redeemed for air travel, rental cars, hotel stays, vacations, or even up to two percent cash back. We are providing a one-stop e-commerce solution to legal professionals nationwide with Lawmiles.com and we will continue to expand our association benefits through our close ties to the legal community.''
competition should be good for all, and more publicitiy is good too.
chris |
