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Technology Stocks : About.com (BOUT)

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To: Frank Z who wrote (296)	9/3/1999 12:36:00 AM
From: Glenn Petersen	Read Replies (1) of 438

Bear Stearns raises BOUT from attractive to a buy: biz.yahoo.com Thursday September 2, 10:55 am Eastern Time RESEARCH ALERT - About.com raised to buy NEW YORK, Sept 2 (Reuters) - Bear Stearns analyst Scott Ehrens said Thursday he raised his rating on Internet media company About.com Inc. (Nasdaq:BOUT - news) to buy from attractive. -- Shares of About.com were up 3 at 35-1/2 in morning trading on the Nasdaq stock market. -- Ehrens said he was upgrading About.com based on the belief that About.com's ``second generation' Internet model has established early signs of proof of concept, evidenced by strong audience growth and growth in targeted ad sales. -- About.com's network of sites recorded 13.1 percent reach in July, jumping three spots to become the 17th most visited site on the Web. -- He said the company's home page is now the No. 1 site among all news, information and entertainment domains sites, surpassing Ziff-Davis' ZDNet (NYSE:ZDZ - news) and MSNBC.com. -- A significant deal with CMP Media, which will provide content to About.com's computing/technology channels, and another with CNN's Web sites, where About.com will have a fixed position on all CNN.com Web pages, will be an important source of advertising revenue.

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