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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: 2MAR$ who wrote (15054)9/3/1999 3:12:00 PM
From: Kimberly Lee  Read Replies (2) of 108040
 
APLY, in the internet mortgage, loan business, moving to AMEX from bb as of Tuesday.
(BSNS WIRE) AppOnline.com, Inc. Begins AMEX Trading as AMEX:AOP
AppOnline.com, Inc. Begins AMEX Trading as AMEX:AOP


Business Editors

NEW YORK--(BUSINESS WIRE)--Sept. 3, 1999--AppOnline.com, Inc.
(OTC BB:APLY), a fast-growing, full service Internet mortgage banker,
today announced that the company's securities had been approved for
listing on the AMEX stock exchange.
AppOnline.com's common stock will trade under the symbol
(AMEX:AOP) beginning on Tuesday, September 7. Trading in
AppOnline.com securities will immediately be discontinued on the
NASDAQ Bulletin Board concurrent with the company's listing on AMEX.
"Our move to the AMEX is consistent with our goal to maximize
shareholder value and represents a new stage in the strategic
positioning of AppOnline.com as an Internet mortgage company,"
commented Edward R. Capuano, Chairman and CEO of Apponline.com, Inc.
"The move from the dealer oriented, market driven arena to the public
auction or specialist driven market of AMEX is expected to provide the
perfect trading environment for our stock, which should translate into
benefits for our stockholders."
On August 30, 1999, AppOnline.com announced a 43% increase in six
month revenues as a result of the company's successful launch of its
Internet mortgage business and several acquisitions in 1998.

About AppOnline.com, Inc.

AppOnline.com, Inc., provides low cost, residential mortgages
quickly, easily and securely over the Internet as well as through its
national network of mortgage branches. Nationwide, AppOnline.com
provided $720 million in residential mortgages in 1998.

Except for the historical information contained herein the matters
discussed in this news release include forward-looking statements that
may vary significantly based on a number of factors, including but not
limited to, risks in product and technology development, market
acceptance of new products and continuing product demand, the impact
of competitive products and pricing, changing economic conditions,
both here and abroad, and other risk factors detailed in the Company's
most recent annual report, and other filings with the Securities and
Exchange Commission.

--30--emb/ny* mem

CONTACT: Financial
Stan Wunderlich
Corporate Dev. Consultants
800-625-2236
Email: cfsg@iname.com
or
Corporate
Cheryl Schneider
apponline.com
516-844-9805
Email: ir@apponline.com
www.apponline.com
or
Public Relations
Andrew Lavin
A. Lavin Communications
212-290-9540
Email: mail@alavin.com

KEYWORD: NEW YORK
INDUSTRY KEYWORD: BANKING INSURANCE COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET TELECOMMUNICATIONS

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